Meet Our Team

Martin Felix

Agency Principal/Owner
martin@niacoverage.com

Rosie Felix

Agency Principal/Owner
rosie@niacoverage.com

Meet Our Team

Martin Felix

Agency Principal / Owner

Martin Felix was born in Douglas, Arizona, and moved to California with his family at the age of five. He was raised in Southern California, where he attended school from kindergarten through college before accepting a part-time job as a file clerk at an independent insurance agency—back when every client file was stored on paper.

That opportunity introduced Martin to the insurance industry and laid the foundation for what would become a lifelong career. During his time there, the agency was acquired by a mortgage company, rebranded, and eventually grew into one of the largest independent insurance agencies in California. Watching that transformation firsthand gave him invaluable insight into business growth, customer service, and the independent agency model.

Encouraged by colleagues and mentors who saw his potential, Martin earned his insurance license and launched his own career, beginning with non-standard auto insurance. As his experience grew, so did his expertise, expanding into preferred auto insurance, homeowners insurance, and life insurance.

In 2012, recognizing that the future of personal lines was becoming increasingly competitive, Martin shifted his focus toward commercial insurance. At the time, commercial business represented only a small portion of the agency’s book of business. Through dedication, education, and a commitment to helping business owners better protect their companies, commercial insurance has grown to approximately 20% of the agency’s business and continues to be a major area of focus.

Martin is committed to continuing education and professional development. He has completed commercial insurance training through The Hartford School of Insurance and has earned certifications through Insurance Community University (ICU), including the Insurance designation (CLIC)Commercial Lines Insurance Certification and (WCIP) Workers Compensation Insurance Professional programs. He credits these programs with providing a deeper understanding of commercial insurance coverages and helping him better serve California businesses.

In 2019, Neighborhood Insurance Agency relocated to its current office to better serve clients in a more accessible and convenient location. Today, the agency has proudly served California families and businesses for more than 35 years, building lasting relationships through knowledgeable advice, personalized service, and a commitment to doing what’s right for every client.

Outside the office, Martin enjoys reading, watching movies, and spending time with his wife, Rosie, who has been his business partner throughout the agency’s journey. Together they have two sons, both of whom have chosen their own career paths. Martin likes to joke that they probably stayed out of the insurance business because they knew he was a demanding boss—but he’s proud to see each of them finding their own success.

Martin continues to focus on helping California families protect what matters most and assisting business owners with practical insurance solutions that support long-term success.