Women are playing a growing leadership role in the insurance industry. During Women’s History Month, Neighborhood Insurance Agency proudly celebrates co-founder Rosie Felix and the impact of women-owned, family-focused businesses in Santa Ana and Orange County.
Every March, Women’s History Month gives communities across the United States an opportunity to recognize the contributions of women in business, leadership, and community service.
In the insurance industry, women are helping shape the future of the profession — from customer service to executive leadership.
At Neighborhood Insurance Agency in Santa Ana, celebrating Women’s History Month is especially meaningful because one of the agency’s founders is a woman who has dedicated years to supporting both clients and the local community.
The Growing Role of Women in Insurance
The insurance industry has historically been male-dominated, but that is changing.
Today, women represent a large portion of the workforce and increasingly hold leadership roles across agencies, carriers, and brokerage firms.
According to industry research, women make up over half of the insurance workforce, yet leadership representation continues to grow as more women step into executive and ownership positions.
This shift is helping shape a more inclusive industry that better reflects the diverse communities it serves.
For consumers, that diversity can translate into stronger relationships, deeper understanding, and more personalized service.
Meet Rosie Felix: A Community-Driven Co-Founder
As we celebrate Women’s History Month, we are proud to highlight Rosie Felix, co-founder of Neighborhood Insurance Agency.
Rosie helped establish the agency as a family-owned independent insurance firm serving Santa Ana and the greater Orange County community.
Beyond her work in insurance, Rosie is deeply involved in community leadership.
She serves as:
- Ambassador for the Orange County Hispanic Chamber of Commerce
- Active board member for the Delhi Center in Santa Ana
Her commitment reflects the values the agency was built on: community service, education, and helping families and businesses protect what matters most.
Outside of work, Rosie enjoys:
- Gardening
- Reading
- Hiking and running
- Spending time with family and pets
Her active lifestyle and dedication to community involvement make her an inspiring example of leadership both inside and outside the insurance industry.
Why Representation in Business Matters
For many residents and business owners in Santa Ana and Orange County, working with a local agency that understands their background and community can make a difference.
Neighborhood Insurance Agency is proud to be:
- A family-owned business
- A Latino-owned company
- A woman-founded agency
- A community-focused local business
Representation matters because it builds trust and strengthens relationships between businesses and the communities they serve.
It also helps ensure that diverse voices and perspectives are included when helping families and business owners make important financial decisions.
Supporting Local Businesses Led by Women
Choosing to work with a local agency doesn’t just help you get insurance coverage — it also helps support community leadership and economic growth.
Local independent agencies often provide:
- Personalized guidance
- Multiple carrier options
- Long-term relationships
- Community involvement
At Neighborhood Insurance Agency, our goal is simple: educate and protect our clients so they can make informed decisions about their insurance coverage.
Celebrating Women Who Inspire Our Community
This Women’s History Month, we celebrate the women who lead, serve, and inspire others every day.
From entrepreneurs and business owners to community volunteers and mothers, their contributions shape stronger communities.
And at Neighborhood Insurance Agency, we’re proud that one of those inspiring leaders is part of our own story.
📍 Neighborhood Insurance Agency
Established in 1989, Neighborhood Insurance Agency is a trusted local provider in Santa Ana, California. Our team searches through multiple insurance carriers to provide tailored coverage options for businesses, individuals, and families including home, auto, life, and business insurance. We prioritize honesty, education, and personalized service.
Santa Ana, CA 92705
Reference
Our Community Podcast. (n.d.). Our community: Meet Rosie Felix – Neighborhood Insurance Agency [Podcast episode]. Podbean.
https://ourcommunitypodcast.podbean.com/e/our-community-meet-rosie-felix-neighborhood-insurance-agency/
Neighborhood Insurance Agency. (n.d.). Rosie Felix – Community leadership and business highlights [Video]. Facebook.
https://www.facebook.com/share/r/1KKrYDPgBP/
